This upliftment drives our growth as a business, ensures profitable returns to our shareholders and continued growth and development of the communities we operate in as well as contributing positively to environmental conservation. We frame this concept as shared value.
We conduct our activities through the lens of our strategy. We assist customers to create, grow and protect wealth by offering an integrated set of banking and insurance products and services delivered through our customer facing businesses.
Absa aspires to be a truly purpose-led organisation. This means making a proud and positive contribution to the world around us and putting our purpose at the heart of everything that we do.
Empowering Africa’s tomorrow, together . . . one story at a time.
We have deployed Kes 60 billion across sustainable investment, financing, and our operation activities to help accelerate climate transition and advance inclusive growth. We aim to double this by 2025.
In 2023, we were crowned the best Bank in Sustainable Finance in Kenya by Kenya Bankers Association Sustainable Finance Catalyst Awards.
We ensure our business helps protect the environment through curbing climate change and reducing our environmental footprint.
We recognise the challenges facing ordinary Kenyans, and we seek to be responsive to our social context, aiming to address and influence the root causes of the social challenges we face in society, being a “force for good”.
Our ccontributions to society and the economy can be defined by our social investment into youth, women, and communities, through our internal improvement initiatives introduced into our operations, support of our suppliers and by our contribution made to the country's tax base. In 2023, we committed KES100 billion to support MSMEs across various value chains over the next 3 years.
Our business focuses on creating ongoing value amongst our customer base. This is fostered through the implementation of responsible lending practices, and the innovation of products to service specific customer needs.
We also focus on the management of our own business processes responsibly. This allows us to live our goals, in so doing demonstrating to our staff why aspects like environmental, social and governance protocols imposed are good for business and society.
We continue to hone our skills, innovate, and empower marginalised groups within our business, extending these principles into the greater supply chain and customer base.
Are you interested in our sustainable solutions?
Fill out the form below and we will contact you to get started