The Red Seat Series is a storytelling platform that brings these moments to life by sharing the untold stories of our customers.
From entrepreneurs and innovators to dreamers and doers, each episode reveals what drives them, what challenges them, and what keeps them moving forward. At Absa, we believe that when we truly listen to people’s stories, we see more than businesses, titles, or transactions — we see ambition, resilience, and potential.
Through this series, we celebrate the people we partner with, the progress they make, and the meaningful outcomes we help them unlock.
#WeSeeYourStory because Your Story Matters
And we’re here to help you write the next chapter.
Maryanne Kagwe
“Everyone has a story. And every story deserves to be seen.”
In this episode of The Red Seat Series, our Brand Marketing Manager, Maryanne Kagwe, shares Absa’s belief in celebrating people’s journeys — their dreams, their challenges, and their defining moments.
Discover how we walk beside you, champion your growth, and fuel your ambitions every step of the way. At Absa #WeSeeYourStory because Your Story Matters
Isaac Mabwago
“They saw a small vendor. We saw the discipline of an athlete building a world-class business.”
Meet Isaac Mabwago, founder and CEO of Badeq Shop, whose story reminds us that labels never define potential.
Through Absa’s SME Banking solutions, Isaac has been able to scale beyond expectations — because when we look at you, we see the greatness behind the grind.
Watch how Absa partnered with Isaac to turn resilience into real growth.
#WeSeeYourStory because Your Story Matters
